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Kris Roberts
UX/UI Designer & Developer

Product-Focused UX/UI Designer & Developer

I design and build scalable user experiences that improve conversion, streamline workflows, and support efficient growth.

  • Driving performance improvements through analytics, testing and iteration

  • Building scalable design systems to support team efficiency

  • Reducing development time by ~40% through system-driven workflow optimization

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View Case Studies
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Selected Work

Improving Conversion

Increased scroll depth to the primary CTA by 57.1% through improved UX and content flow

Removing the Bottleneck

Enabled marketers to build landing pages independently through a structured, system-driven page builder

A Scalable System

Reduced build time by 40% by redesigning the design-to-development workflow

Hydro Action

Strategy, UX/UI Design

About

Smiling couple standing close together in a field with dried plants and trees in the background.
Hi, I'm Kris. I'm a product-focused UX/UI designer and developer who specializes in building scalable systems and improving user experience through thoughtful design and implementation.

My work sits at the intersection of design, development and performance, helping teams move faster, make better decisions, and create experiences that convert and scale.

Focus Areas

Product Design
Designing user flows, interfaces, and systems
Design Systems
Building scalable, reusable components
UX Optimization
Improving performance through analytics, testing, and iteration
Front-End Development
Translating design into production-ready, scalable builds

Experience

UX/UI Designer & Developer - J2 Marketing
2022 - Now
UX/UI Designer & Developer (Freelance)
2024 - Now
Graphic Designer - J2 Marketing
2023 - 2024
Creative Arts Resident - Fountain Springs Church
2016 - 2018

Awards

Best UX Design Award - CSSDA
Best UI Design Award - CSSDA
Best Innovation Award - CSSDA
Honors Award - Awwwards
Special Kudos Award - CSSDA
3 Nominations for Awwwards
Nomination for CSSDA

Education

UX Design Certificate
- Google
2022
Awwwards Conference
- Awwwards
2023
Additional Studies in Graphic & Web Design
- Indiana Wesleyan Univ.
2012 - 2016
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