Contact Cursor Image
Let's start a conversation.
I'm excited to meet you!
Logo Icon
Kris Roberts
UX/UI Designer & Developer

Product-Focused UX/UI Designer & Developer

I design and build scalable user experiences that improve conversion, streamline workflows, and support efficient growth.

  • Driving performance improvements through analytics, testing and iteration

  • Building scalable design systems to support team efficiency

  • Reducing development time by ~40% through system-driven workflow optimization

View Case Studies
View Case Studies
Start a Conversation
Start a Conversation

Selected Work

Improving Conversion

Increased scroll depth to the primary CTA by 57.1% through improved UX and content flow

Removing the Bottleneck

Enabled marketers to build landing pages independently through a structured, system-driven page builder

A Scalable System

Reduced build time by 40% by redesigning the design-to-development workflow

Hydro Action

Strategy, UX/UI Design

About

Smiling couple standing close together in a field with dried plants and trees in the background.
Hi, I'm Kris. I'm a product-focused Growth Designer and web developer who specializes in building scalable systems and optimizing digital products through testing and data analytics.

My work combines design strategy, full-stack implementation, and conversion optimization, to help companies turn insights into high-performing digital products.

Focus Areas

Product Design
Designing user flows, interfaces, and systems
Design Systems
Building scalable, reusable components
Conversion Optimization
Improving performance through data analytics, research, testing, and iteration
Web Development
Translating design into production-ready, scalable builds

Experience

CRO Specialist, UX/UI Designer & Developer - J2 Marketing
2022 - Now
Growth Designer & Web Developer (Freelance)
2024 - Now
Graphic Designer - J2 Marketing
2023 - 2024
Creative Arts Resident - Fountain Springs Church
2016 - 2018

Awards

Best UX Design Award - CSSDA
Best UI Design Award - CSSDA
Best Innovation Award - CSSDA
Honors Award - Awwwards
Special Kudos Award - CSSDA
3 Nominations for Awwwards
Nomination for CSSDA

Education

The Complete Conversion Optimization Course
- Udemy
2026
UX Design Certificate
- Google
2022
Awwwards Conference
- Awwwards
2023
Additional Studies in Graphic & Web Design
- Indiana Wesleyan Univ.
2012 - 2016
Let's Connect Image